Of the six W’s that you must address in an effective news story, why is usually the most difficult to answer when you’re covering a situation involving negotiations.
You need to explain to your audience:
- why people act the way they do.
- why organizations take the positions they do.
- why each side’s decisions and actions may or may not be important.
- why the subtle nuances of negotiations are so important and why they can have a significant impact on the results.
Michael E. Sloopka can make your job easier. As a recognized expert in negotiating and decision-making dynamics, he can provide you with insightful and colourful commentary and quotes, an in-depth analysis of both sides’ positions, and even a prediction of the likely outcome(s) of the negotiation.
Michael has more than 30 years of practical experience studying and teaching the art and science of negotiating in nearly every type of situation – from business scenarios involving mergers and acquisitions, contract and supply agreement negotiations, and sales, purchasing, marketing, and labour disputes – to personal scenarios involving the purchase of big-ticket consumer items – to interacting effectively with family members.
So the next time you want to address questions such as “Are their opening positions extreme?” or “Are they really prepared to reach for compromise?” or “What are they thinking?” – bring in a subject matter expert who can provide the insight and thoughtful analysis your audience wants and deserves.