Meet Negotiation Expert Michael E. Sloopka – Negotiating Coach^®, Deal Strategist and High-Stakes Negotiation Professional

30+ Years Helping Organizations Protect Value, Improve Outcomes and Close Better Deals

Meet Michael E. Sloopka

Founder of Selling Solutions Inc. and negotiatingcoach.com® | Negotiating Coach® | Deal Strategist | Negotiation Expert Across Industries

Michael E. Sloopka is an internationally recognized Negotiating Coach®, Deal Strategist, and trusted expert for high-stakes commercial negotiations. As Founder and President of Selling Solutions Inc. and negotiatingcoach.com®, Michael helps organizations, association members, and individuals sharpen their negotiation skills, protect profitability, and achieve measurable business results.

With over 30 years of real-world negotiation expertise, Michael has trained more than 50,000 people in 31 countries, helping clients — from entrepreneurs to Fortune 500 corporations — add hundreds of millions of dollars to their bottom lines.

Michael E. Sloopka, The Negotiating Coach

What Sets Michael Apart:

Extensive commercial experience across sales, marketing, purchasing, operations, and complex negotiations.
Trusted advisor for multimillion-dollar contracts, strategic supply agreements, and high-value vendor negotiations.
Recognized for uncovering hidden decision-making dynamics, negotiation styles, and buyer behaviour that impact deal outcomes.
Creator of the proprietary Forensic Selling® Methodology and Negotiating for Success® Programs — equipping clients with proven strategies, tactics, tools, and questioning techniques that deliver results.

Michael has personally led complex negotiations with leading food, mass merchandise, club channel, and home improvement retailers, as well as globally recognized consumer brands. His expertise also includes lease negotiations, M&A transactions, strategic deal restructuring, vendor agreements, and high-stakes procurement-driven negotiations where defending value is critical.

Earlier in his career, Michael held senior leadership roles with market-leading packaged goods companies, including Frito-Lay, Monsanto, and NutraSweet, successfully managing a $40 million (USD) business by age 31. He later led NutraSweet’s branded ingredient strategy for Canada. His diverse industry exposure spans broadcasting, advanced 3D imaging technology, and sales process transformation initiatives.

Michael’s negotiation insights have been published by respected outlets including Forbes.com, The Globe and Mail, Investors.com, AMEX Open Forum, and Selling Power. He has also been featured by global media for his expertise in negotiation strategy, deal-making, and commercial performance.

Michael holds executive education credentials from Western University’s Ivey Business School (Canada) and Conestoga College. He continues to advance his knowledge through specialized negotiation training from top global institutions.

Through Selling Solutions Inc., Michael helps clients align their sales processes, marketing, and negotiation strategies with real-world buyer behaviour using his proprietary Forensic Selling® model – ensuring negotiation success is driven by data, diagnosis, and proven methodology.

Our Clients

The Negotiating Coach’s® client list includes Fortune 500 corporations, large, medium, and small companies, as well as some of the largest industry, trade, and peer-to-peer associations worldwide.

Previous Next

1 2 3 4 5 6 7 8 9 10 11 12

What Our Clients Are Saying

“Within 11 months, negotiatingcoach.com® and Michael E. Sloopka worked closely with all our team members to save our company over $13.6 million in bottom-line profits – without compromising our relationships with any of our key vendors. The process and skills he taught our employees had long-lasting benefits for the individuals and the corporation.”

Mr. Roman Kupper, Group Executive Board Member, Döhler Group Darmstadt, Germany

“The program worked for each and every member of our team! I highly recommend Michael for your organization if you are looking for a solid, relevant skill-building session that provides usable, real-world tools for a successful sales team”

– Michael Best, Vice President, North American Sales, BISSELL Homecare Inc.

“The entire team left the session feeling energized and motivated to drive necessary change. I would highly recommend Michael to any sales and/or marketing organization.”

– Kelley Bennett, Marketing Director, Henkel - LePage Consumer Adhesives

“Our overall members’ survey yielded a score of 9.8 out of 10, marking this as Entrepreneur Organization (EO) Montreal Chapter’s best event over the past several years.”

Vicken Kanadjian, Managing Director, Cesium Technologies, EO Montreal Learning Chair, Montreal, Quebec

“As expected, I noticed an immediate effect on our top line revenue; however, I also quickly identified a greater level of ingenuity in the procurement of our business products and services, which has resulted in increased profitability. I would highly recommend Michael Sloopka and any of his programs.”

Ralph Jennings, Managing Director, ConMed Linvatec Australia

Throughout every single moment of the presentation, he provided everyone with a heavy dose of relevant and valuable information. I had not experienced this from any speaker at any other presentation in over 15 years. Michael’s no-holds-barred approach was challenging, engaging, entertaining, completely necessary and poignant.

Mindy Schulz, Eastern Region Account Manager, The Danby Group/MicroFridge, Foxboro, MA

“Michael Sloopka’s Negotiating for Success seminar and personal coaching has helped me save our company hundreds of thousands of dollars in our lease negotiations. Michael has the tremendous ability to teach the negotiating process so that anyone can understand it.”

David M. Kaplan, Sr., Chief Executive Officer, Beacon Hill Showrooms, Boston, U.S.A

“Michael Sloopka is the expert you want on your side of any business or personal negotiation. One of the best decisions and investments I’ve made so far in my business career was to hire Michael E. Sloopka to provide me with strategic and tactical negotiating coaching expertise, advice, and tools to help me successfully negotiate my total compensation package and the related terms and conditions for an expanded senior management role with the company that acquired the company I was working for.”

Ms. Sandy Almassou, MBA, Senior Vice President, Laboratory ServicesBiolog, Inc.

“I highly recommend the negotiatingcoach.com multiday negotiating skills training workshop. Michael mastered the ability to deliver the workshop in an impactful way to all skill levels. Everyone, from people with little to no negotiation experience – to people with several years, walked away with new skills, tools, and knowledge. As an HR Practitioner who has had exposure to many training programs for employees, this negotiating learning workshop is one that I can confidently say is at the top of my list.”

Bridgette Hanson, SHRM, CPHR, Senior Strategic HR PartnerCenovus Energy Inc.

Previous Next

Contact The Negotiating Coach^®

Email Michael E. Sloopka

Meet Negotiation Expert Michael E. Sloopka – Negotiating Coach®, Deal Strategist and High-Stakes Negotiation Professional