Meet the Negotiating Coach®

Michael E. Sloopka, The Negotiating Coach

Michael E. Sloopka is the Founder and President of Selling Solutions Inc. and®

Michael is a recognized negotiating expert and a highly rated negotiating skills teacher, professional speaker, and negotiation coach who assists organizations and individuals by joining their teams for specific negotiating projects or training and coaching their staff to negotiate more effectively.

He is also a leading expert in diagnosing selling and buying behaviour and the decision-making dynamics that directly affect the outcome of a negotiation. Michael has written articles or contributed to articles for the Globe and Mail newspaper,,, AMEX Open Forum for Small Business, and Selling Power and Profit magazines.

Offering more than 30 years of successful negotiating experience in sales, marketing, purchasing, distribution, and consulting – from small businesses to multinational corporations, from personal transactions to multimillion-dollar extended supply agreements and contracts – Michael has added hundreds of millions of dollars to his clients’ collective bottom line through effective education, consulting, coaching, and negotiation facilitation.  He has taught over 50,000 people in 31 countries how to become better negotiators.

He has personally conducted complex North American and global negotiations with major food, mass merchandiser, home centre, and club channel retailers, including large globally-recognized multinational packaged goods manufacturers.  He has also facilitated lease negotiations, the sale of businesses, and customer and vendor agreements on behalf of his growing stable of clients.

Selling Solutions Inc. provides a broad scope of unique professional management consulting expertise and services specifically related to the following areas: negotiating consulting and coaching services, conducting various tailored negotiating presentations, seminars, and learning workshops.

Selling Solutions Inc. and® focus on providing negotiating expertise and turnkey support tools to improve performance, business results, profitability, and outcomes for global corporations and individual members of various industry, trade, and peer-to-peer associations.

Michael’s early business career included diverse exposure to a wide range of industries – from selling radio advertising to marketing sophisticated three-dimensional technology to Hollywood movie studios. Michael worked for highly-regarded classic packaged goods companies such as Frito-Lay, Monsanto, and NutraSweet in senior sales and marketing roles.  Michael successfully managed a $40 million (US) business by age 31 and guided NutraSweet’s unique branded ingredient strategy in Canada.

Michael is a graduate of the University of Western Ontario’s Richard Ivey School of Business Executive Management Program and Conestoga College’s Business Management and Communications Diploma Program. Michael continues to broaden his academic knowledge by participating in ongoing negotiation education at various leading educational institutions.

In addition to Michael’s negotiating expertise, he also helps his sales process transformation clients better match their sales and marketing processes, strategies, behaviour, and tactics to the actual buying behaviour of their customers and strategic accounts by utilizing Selling Solutions Inc.’s proprietary Perpetual Cycle of Forensic Selling® teaching methodology.