Meet the Negotiating Coach®

Michael E. Sloopka, The Negotiating CoachMichael E. Sloopka is the Founder and President of Selling Solutions Inc. and®, based in Guelph, Ontario, Canada and Reno, Nevada, United States.

Michael is a recognized negotiating and sales process transformation expert and a highly rated professional speaker, teacher, and coach who assists organizations and individuals by joining their team for specific negotiating projects or by training their staff to negotiate and manage customers and vendors more effectively on a daily basis. He is adept at building, developing, and maintaining high-performance sales and marketing teams. He is also a leading expert in diagnosing selling and buying behaviour and the decision-making dynamics that directly affect the outcome of a negotiation. Michael has written articles or contributed to articles for the Globe and Mail newspaper,,, AMEX Open Forum for Small Business, and Selling Power and Profit magazines.

Offering more than 30 years of successful negotiating experience in sales, marketing, purchasing, distribution, and consulting – from small business to multinational corporations, from personal transactions to multimillion-dollar extended supply agreements and contracts – Michael has added hundreds of millions of dollars to his clients’ collective bottom line through effective education, consulting, coaching, and negotiation facilitation. He has personally taught tens of thousands of individuals a proven process and methodology, as well as strategies and tactics, to optimize their outcomes.

He has personally conducted negotiations ranging from complex North American and global negotiations with major food, mass merchandiser, home centre, and club channel retailers, including large multinational packaged goods manufacturers such as Coca-Cola, Pepsi-Cola, and Kraft General Foods. He has also facilitated lease negotiations, the sale of businesses, and customer and vendor agreements on behalf of his growing stable of clients.

Michael helps his clients better match their sales and marketing processes, strategies, behaviour, and tactics to the actual buying behaviour of their customers and strategic accounts by utilizing Selling Solutions Inc.’s proprietary Perpetual Cycle of Forensic Selling® teaching methodology.

Selling Solutions Inc. provides a broad scope of unique professional management consulting expertise and services specifically related to the following areas: providing negotiating consulting and coaching services; conducting Secrets of Power Negotiating® presentations, seminars, and learning workshops; providing sales process and customer management practices transformation engagements; and conducting Forensic Selling® seminars and learning workshops.

Selling Solutions Inc. and® focus on providing expertise and the turnkey support tools to improve performance, business results, profitability, and outcomes for global corporations and individual members of various industry, trade, and peer-to-peer associations.

Michael’s early business career included diverse exposure to a wide range of industries – from selling radio advertising to marketing sophisticated three-dimensional technology to Hollywood movie studios. He received his early “grounding” in classic packaged goods sales and marketing assignments with companies such as William Neilson, Frito-Lay, Monsanto, and NutraSweet. Michael successfully managed a $40 million (US) business by age 31 and guided NutraSweet’s unique branded ingredient strategy in Canada.

Michael is a graduate of the University of Western Ontario’s Richard Ivey School of Business Executive Management Program, as well as Conestoga College’s Business Management and Communications Diploma Program. Michael continues to broaden his academic knowledge by participating in ongoing negotiation education at various leading educational institutions.