Michael E. Sloopka is the Founder and President of Selling Solutions Inc. and negotiatingcoach.com®, based in Guelph, Ontario, Canada and Reno, Nevada, United States.
Michael is a recognized negotiating and sales process transformation expert and a highly rated professional speaker, teacher, and coach who assists organizations and individuals by joining their team for specific negotiating projects or by training their staff to negotiate and manage customers and vendors more effectively on a daily basis. He is adept at building, developing, and maintaining high-performance sales and marketing teams. He is also a leading expert in diagnosing selling and buying behaviour and the decision-making dynamics that directly affect the outcome of a negotiation. Michael has written articles or contributed to articles for the Globe and Mail newspaper, Investors.com, Forbes.com, AMEX Open Forum for Small Business, and Selling Power and Profit magazines.
Offering more than 30 years of successful negotiating experience in sales, marketing, purchasing, distribution, and consulting – from small business to multinational corporations, from personal transactions to multimillion-dollar extended supply agreements and contracts – Michael has added hundreds of millions of dollars to his clients’ collective bottom line through effective education, consulting, coaching, and negotiation facilitation. He has personally taught tens of thousands of individuals a proven process and methodology, as well as strategies and tactics, to optimize their outcomes.
He has personally conducted negotiations ranging from complex North American and global negotiations with major food, mass merchandiser, home centre, and club channel retailers, including large multinational packaged goods manufacturers such as Coca-Cola, Pepsi-Cola, and Kraft General Foods. He has also facilitated lease negotiations, the sale of businesses, and customer and vendor agreements on behalf of his growing stable of clients.